Background
A master's in corporate finance and years in banking, then years studying psychoanalysis and family-systems psychology. I read people and systems for a living long before I read algorithms.
About
In July 2025 I restarted my Instagram from 36 real followers. Forty-one days later it passed 10,000. Within a year: 47,000 followers and 60 million views — organically, with no ads, no talking-head videos and no editing.

A master's in corporate finance and years in banking, then years studying psychoanalysis and family-systems psychology. I read people and systems for a living long before I read algorithms.
In 2022 I moved to the UK and began again — new country, new language, no audience. That's where the method came from: I didn't have the time, budget or nerve for "film yourself every day". Most of my clients don't either.
I make images and video for people whose face is their business, and I teach the system behind it. I've sold on Etsy since 2017 — over 5,700 orders — so I know what actually converts, not just what looks good.
Press
My content has been picked up organically by the international press, with a combined reach of roughly half a billion readers a month.
Featured organically, 2025.
Featured organically, 2025.
Featured organically, 2025.
Featured organically, 2025.
Photos, video, or the whole content system. Tell me where you're stuck and I'll tell you honestly whether I can help.